CRM (Customer Relationship Management) refers to technology systems and strategies used to manage relationships and interactions with customers.
CRM (Customer Relationship Management) refers to technology systems and strategies used to manage relationships and interactions with customers and prospects.
CRM software consolidates tools for sales, marketing, and customer support into a shared platform for customer data, insights, and engagement.
Key capabilities include contact management, opportunity tracking, customer profiles, interaction history, analytics, workflow automation, and reporting.
CRM is essential for support teams to deliver personalized, efficient service.
Having all customer information in one place provides agents with complete histories and context for each interaction.
Automated workflows and reminders enabled by CRM ensure consistent outreach at optimal times.
Powerful analytics provide insights to identify at-risk customers and emerging issues proactively.
Tracking interactions in CRM creates an always-updating knowledge base to foster continuous improvement.
Customer Relationship Management is the connective tissue linking sales, marketing, and support. For customer-facing teams, CRM is mission-critical to build relationships and loyalty through relevant, responsive engagements.