OSAT Meaning

OSAT (Overall Satisfaction) is a business metric that measures customer satisfaction with the business's product or service.

What is OSAT Meaning

OSAT, an acronym for Overall satisfaction, is a critical business metric that evaluates the degree of satisfaction customers feel toward the brand and its offerings. Gauging whether a company's offerings align well with clients' expectations is critical. Customer satisfaction is a key performance indicator of customer's trust in the brand's product and service.

This measurement is usually done through surveys and evaluation forms, where the metric is calculated by averaging the ratings of a standardized scale, typically ranging from 1 to 5 or 1 to 10. By providing a comprehensive view of customer satisfaction, OSAT enables businesses to pinpoint areas for improvement in the product or service, enhancing overall customer experience.

Measuring OSAT

You can get data on customer satisfaction by conducting various feedback sessions and surveys. This data can further help brands analyze customers' trust in the product and business offerings.

Overall satisfaction (OSAT) can be identified through various satisfaction metrics that provide insights into different aspects of customer experience. Overall satisfaction attitudinal measure assesses how customers feel towards the brand, which is brand attitude.

The customer loyalty metric gauges customers' emotional attachment to the brand, and a high score indicates strong customer satisfaction. Attribute satisfaction measurement shows the satisfaction level with specific attributes and features of a product.

Customer effort score shows the ease with which customers can complete tasks and resolve issues with a company. Low effort scores relate to higher overall satisfaction as customers find interactions straightforward.

NPS (Net Promoter Score) assesses customer loyalty based on the likelihood of how much customers will recommend brands to other people. High NPS scores show satisfied customers who will promote the brand to friends and family.


OSAT offers various benefits to businesses seeking to enhance customer experience and drive growth. OSAT provides a comprehensive view of customer satisfaction throughout the journey. The insights gained from this metric enable improvements related to customer satisfaction, ultimately fostering higher retention rates.

A higher OSAT score correlates with increased customer loyalty and positive word of mouth. You will also know how many of your customers will likely be your promoters and spread positive words to their circle. Businesses can form long-lasting customer relationships and drive sustainable business growth by prioritizing and optimizing overall customer satisfaction.


The following are the most frequently asked questions about OSAT (Overall Satisfaction).

How is the Customer Satisfaction Score (CSAT) calculated?

It is calculated by dividing the sum of all positive responses by the total number of responses collected and then multiplying it by 100. This metric provides a quantitative measure of customer satisfaction.

What constitutes a good CSAT score?

A good OSAT score is typically between 75% and 85%, which indicates high customer satisfaction and reflects positively on the company's service delivery and efforts.

How can businesses turn customer feedback into actionable insights?

Businesses can analyze customer feedback to identify trends and areas for improvement. They can implement changes based on this and develop an approach that helps establish a resource center or self-service support options, enhancing customer satisfaction and increasing retention rates.

Why is it important to implement a Customer Satisfaction Program?

Implementing a Customer Satisfaction Program allows businesses to systematically measure customer sentiment toward the brand and loyalty level. By tracking and continuously improving customer satisfaction metrics, businesses can enhance customer service operations and foster long-term customer relationships.


In conclusion, overall Satisfaction (OSAT) empowers businesses to strategically improve customer experience by identifying areas for enhancement. Benchmarking against industry standards is also a good practice when businesses want to identify the satisfaction level of their customer base. By prioritizing customer satisfaction across the business operations, they can drive growth.